It's pretty hard to get a father and son to say "I love you" to one another. So, for this father's day Budweiser has created the ultimate bonding kit. The "Love Ya Bud" two pack.
A beer for the father.
And one for the son.
Budweiser has also created a commemorative 24oz. two pack of their specialty Brewmaster beers. Fathers and sons will be able to get a story custom printed on each bottle.
A microsite directs the two to personalize the messages on each other's bottles and send each other a nice chilled bottle of heart warming love.
Targeted banners on popular men's sites will remind the viewer of what makes the other so special.